Denali Tools Digital CX Management
Building and overseeing editorial content, detail page content strategies, and guidelines development for a new tool brand
Editorial Content
Scope of Work
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Including editorial, white background, and environmental images. Partnered with 6 studios globally, including 2D & 3D.
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Born out of an initiative for the Amazon Basics brand, infographics for Denali required distilling technical simplifications and standardizing across the breadth of products available.
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Experienced managing copywriters, overseeing guideline development, production, and execution.
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Experienced with developing net new guidelines across all types of images, infographics, and copy, and rolling out across multiple teams.